How to survive the Cookie apocalypse?
Mar 9, 2024 21:15:59 GMT -7
Post by account_disabled on Mar 9, 2024 21:15:59 GMT -7
For this reason, Big G wants to redesign the concept of third-party cookies to make the browser an even more secure and privacy-oriented environment. On a concrete level, Google plans to include cookie management within a "Privacy Sandbox", a new area where users will have the opportunity to manage the sharing of personal data online. This operation will lead to what the sector press has already defined as "Cookie apocalypse", i.e. a "destruction" of third-party cookies. On Chrome, therefore, cookies will no longer be stored and will instead remain on the device used without being shared. The key points of the article: What are cookies and what are they for ? There are first, second and third parts depending on the origin of the data and its management. These distinctions correspond to different uses. The impact of the Cookie Apocalypse revolution will be great and will affect users as well as advertisers and publishers.
Change the way you reach customers with appropriate offers. It is important to come to Germany Phone Number this moment prepared . In the future, first-party data, the company's proprietary spaces, will be increasingly important to build increasingly personalized communication. Before understanding the impact of these changes on the various subjects of the web and defining the actions to be taken to survive the Cookie apocalypse , it is good to clarify the world of cookies. In this article we will discover: Cookies: what they are and what they are used for The impact of the Cookie Apocalypse How to Survive the Cookie Apocalypse Develop a strategy for the Cookie Apocalypse with Adv Media Lab data-strategy Cookies: what they are and what they are used for Most websites base their business model on advertising. Cookies are used to suggest products and services to users in line with their interests . What is it about? Cookies are files that can store information about users.
They typically contain at least two: a site name and unique user ID, but can also capture other details such as website configuration (e.g. language preferences), login details, or products added to a cart. Cookies can be divided into first-party, second-party and third-party cookies. First-party cookies First-party cookies are created in the domain of the website that is visited by the user. This type of cookie is generally used to personalize the browsing experience, automatically recognizing a user who has already been on that site, recovering and setting their preferences. This data will not be blocked or phased out by Google, however, the “negative” aspect is that first-party cookies are only readable on the domain on which they were created and not externally. In other words this means that the information contained in them is ineffective for the provision of personalized advertising on other sites.
Change the way you reach customers with appropriate offers. It is important to come to Germany Phone Number this moment prepared . In the future, first-party data, the company's proprietary spaces, will be increasingly important to build increasingly personalized communication. Before understanding the impact of these changes on the various subjects of the web and defining the actions to be taken to survive the Cookie apocalypse , it is good to clarify the world of cookies. In this article we will discover: Cookies: what they are and what they are used for The impact of the Cookie Apocalypse How to Survive the Cookie Apocalypse Develop a strategy for the Cookie Apocalypse with Adv Media Lab data-strategy Cookies: what they are and what they are used for Most websites base their business model on advertising. Cookies are used to suggest products and services to users in line with their interests . What is it about? Cookies are files that can store information about users.
They typically contain at least two: a site name and unique user ID, but can also capture other details such as website configuration (e.g. language preferences), login details, or products added to a cart. Cookies can be divided into first-party, second-party and third-party cookies. First-party cookies First-party cookies are created in the domain of the website that is visited by the user. This type of cookie is generally used to personalize the browsing experience, automatically recognizing a user who has already been on that site, recovering and setting their preferences. This data will not be blocked or phased out by Google, however, the “negative” aspect is that first-party cookies are only readable on the domain on which they were created and not externally. In other words this means that the information contained in them is ineffective for the provision of personalized advertising on other sites.