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Post by account_disabled on Dec 3, 2023 0:09:42 GMT -7
The results are clear: users on the web do not feel safe (over 43% of those interviewed) and fear fraud, scams and identity theft. This insecurity often leads them to question the reliability of the site and stop browsing. The biggest concerns are credit card data theft (over 20%) and online identity theft (19%). Online security , and its perception in the eyes of users, is therefore a fundamental element for every website: those who fail to guarantee safety and protection to their users will not be able to create trust. And without trust they will have neither purchases nor Special Data conversions. The importance of a reliable web address Can online users recognize a trustworthy website? One of the questions in the survey conducted by Symantec asked respondents whether they tend to pay attention to the browser's address bar when browsing a website. Do users pay attention to the browser's address bar? 61 % of those interviewed look at the website address to verify its reliability and security. It follows that the way a URL address is. displayed in the navigation bar can make a big difference to how users perceive that website. What are the main security indicators of a site? How to recognize a secure website? The main security indicators on the web are: The presence of “https” at the beginning of the URL (instead of “http”), which indicates the use of an SSL Certificate to exchange encrypted and non-interceptable data to potential hackers. The presence of a gray padlock, which ensures the use of a secure connection (HTTPS).
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